Saving scale-ups from surface-level branding.

Positioning
Arrow Image
Arrow Image
Design

We helped 30+ scale-ups upgrade from generic early-stage look to a distinctive brand identity system that gets remembered.

Sounds familiar?

1.

Your branding did a great job.

Your first logo, your deck, your website – they helped you launch and get noticed. But as you grow, inconsistent visuals and unclear positioning can start slowing you down.

2.

You’re not early-stage anymore.

It's time to bring your brand up to speed – with sharper positioning and a distinctive design system that reflects your growth and helps you stand out where it matters.

3.

And this time, it has to work.

Not just a brand book sitting on a shelf – but clear positioning, consistent visuals, and practical templates you can use across your deck, website, and socials.

Two solutions tailored to your challenges.

Brand Reset
4 weeks

$5,900

You've grown, but you still blend in. This package helps you refine your positioning and equips your brand with a distinctive, consistent design system that sets you apart in a crowded market.

Here's what you'll get:
Price List Icon

Positioning Strategy

A great-looking brand won't bring much value if built based on personal taste. That's why we start with positioning – during two online workshops, we'll clarify what makes you better than alternatives for your target audience.

Price List Icon

Visual Identity System

With your positioning clarified, it's where strategy takes shape through design. You’ll get a custom logo, color palette, typography system, key visuals system, and brand guidelines – everything you need to make your brand look as strong as it feels.

Price List Icon

Implementation support

We’ll design your pitch deck template and include 10 hours of flexible support to help bring your brand to life – whether that’s extra design assets, rollout guidance, or internal team support.

Visual Refresh
2 weeks

$3,900

When growth is steady and the strategy's working, this is your visual refresh – a sharper, more consistent design system that matches your momentum and helps you scale with confidence.

Here's what you'll get:
Price List Icon

Visual Identity System

We’ll craft a distinctive visual identity system rooted in your current strategy – including a custom logo, colour palette, typography system, key visuals system, and brand guidelines to ensure consistency across your brand.

Price List Icon

Implementation support

It's time to move from brand guidelines to real-world use to keep your brand consistent across every touchpoint. This step includes pitch deck template, social media setup and templates, and email signature template.

What past clients have to say:

Author Image
Henri Al Helaly
Chief Strategy Officer at Hearst

I highly recommend Viktar as a talented and versatile designer with a deep understanding of branding and digital marketing. Whether working on branding strategies or digital marketing assets, Viktar approaches each project with professionalism and a keen eye for detail. If you're seeking a designer who blends artistic vision with practical marketing insight, Viktar is the ideal choice.

Author Image
Endrik Eller
Co-Founder / Partner / Product Manager at Finx

Perfect job. Great communication, great attitude. Awesome doing business with you Viktar!

Author Image
Meelis Paloson
Founder at Petinder.online

I am writing to highly recommend Viktar for his outstanding contribution to our brand identity development, customer journey creation, and marketing strategy formulation. Working with Viktar has been an enlightening and immensely rewarding experience, and I am confident that his skills and dedication will greatly benefit any project or organization fortunate enough to collaborate with him.

Author Image
Adam D. Koós
Founder / President, Sr. Financial Adviser at Libertas Wealth

Viktar has a deep knowledge in the realm of branding, marketing, and he's teaching it to owners, CEOs, and marketing teams in a way that just "makes sense." You'll get no B.S. "sales pitch"- and his process is one that is not only comprehensive, but concise...and something you can implement into your marketing processes and systems today.

Author Image
Jennifer James
Chief Growth Officer at Fresh Demand

Viktar did a superb job leading our brand strategy and identity process and created a distinct brand for our new business. I sincerely appreciate his flexibility, kindness and expertise throughout this process. He truly went above and beyond and for that I'm truly grateful. Viktar quickly understood our value props, messaging, brand voice and created beautiful brand guidelines.

Author Image
Nino Lancette
Founder & Product Leader at Hypercurrent

Viktar delivered beyond our expectations. He understood our objectives and took the time to research the company's environment to inform his work. He communicated clearly and frequently on progress and easily collaborated with our team. We'll definitely work with Viktar again for our next branding project.

Author Image
Marc Webb
COO at Restorepoint

Viktar did a fantastic job on our brand refresh. His communication and professionalism were first class throughout the project.

<
>

Case Studies

More than 30 businesses have trusted our Brand Kit to elevate their brands. Check out some of the projects we're incredibly proud of.

FAQs

Still have questions? Don’t hesitate to email us – we’d be happy to help!

Do you offer any additional strategy services?

Yes, in addition to positioning strategy, we can assist with Market Segmentation, Target Audience analysis, Ideal Customer Profile mapping, and go-to-market strategy.

Do you offer any additional visual identity services?

Yes, besides our standard deliverables, we can help with logo animation, motion graphics, icon sets, packaging design, and more.

How else can you support us during the implementation phase?

The brand activation phase varies greatly from company to company. Feel free to contact us for a custom approach - we'd be happy to find the best solution.

Can you build a website for us?

We can create a custom website based on one of Webflow's thousands of templates – a practical, easy-to-maintain, and affordable solution. We built our website this way, too.

Can we change the deliverables and discuss a custom solution?

Certainly, but we insist on keeping the visual identity as the backbone of any package.

Do you only work with scale-ups?

We work with companies of all stages and sizes. Launching a startup or transitioning to a new market with your current product? We'll help you avoid wasting resources on superficial design services and instead provide a comprehensive, strategy-backed solution.