Allesro
GTM strategy for an OEM-facing resident engineering company.
Project Overview
Allesro is a Romanian engineering services company working with international automotive suppliers in OEM environments. They had strong on-site expertise and were already doing good work, but growth relied heavily on personal networks and ad-hoc sales conversations. They came in with a simple, practical goal: win more clients and make sales conversations easier.
They needed a clearer, more practical way to explain what they do, why they’re different from large consultancies or remote experts, and why clients should choose them in critical situations. The project focused on clarifying their core value, building a simple messaging hierarchy, and creating sales enablement materials that help Allesro win more clients and sell with confidence under pressure.
They needed a clearer, more practical way to explain what they do, why they’re different from large consultancies or remote experts, and why clients should choose them in critical situations. The project focused on clarifying their core value, building a simple messaging hierarchy, and creating sales enablement materials that help Allesro win more clients and sell with confidence under pressure.
Before
Value proposition was implicit and experience-based (“we’re good engineers”), making it hard to articulate why Allesro should be chosen over alternatives.
Messaging blended execution, consulting, and support, blurring differentiation between Allesro, large consulting firms, and remote engineering providers.
Sales relied heavily on personal networks and ad-hoc conversations, with no clear, repeatable sales story.
After
A clear, explicit value proposition built around fast local response, senior engineering ownership, and predictable execution in OEM-critical situations.
Focused positioning and messaging that clearly separates Allesro from large consulting firms and remote engineering providers.
A repeatable sales narrative and messaging hierarchy that sales can use consistently across conversations, decks, and outreach.
GTM foundation
Messaging hierarchy
Sales enabelement materials
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