Parallel Operations
Positioning & messaging strategy for an inventory tools implementation agency.
Project Overview
Parallel Operations reached out because they struggled to differentiate and articulate their unique value. To potential clients, they looked similar to other inventory setup partners. The founder knew the real issue wasn't the service, but the lack of a clear direction and the habit of trying to appeal to everyone at once. I helped them define a niche – small Shopify consumer brands that have outgrown Google Sheets, and reposition Parallel Operations as the alternative to DIY inventory setups, built around a proven methodology from 40+ implementations.
Before
No clear direction and focus – trying to appeal to every type of potential client at once.
Looked similar to other inventory implementation partners, with no obvious reason to choose them.
No defined niche, making it difficult for prospects to understand who Parallel Operations was really for.
After
Clear niche defined: small Shopify consumer brands that have outgrown DIY systems.
Distinct positioning built around being the alternative to DIY Google Sheets setups.
A messaging foundation that explains what they do, who they serve, and why it matters, without a two-hour discovery call.
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